Fantasy Bra

Typically, one model is chosen among the Angels to wear a bejeweled bra dubbed the "Fantasy Bra". It was first advertised in the Victoria's Secret catalog, but since 2001 has been worn in the fashion shows. Prior to each fashion show, Victoria's Secret contracts a renowned jewelry designer to craft the bra to be used as a focal point for promoting the fashion show and as a centerpiece within it. The company offers the Fantasy Bra for sale as "the ultimate holiday" gift. However, only the centerpiece from the 2004 Heavenly "70" Fantasy Bra and the 2012 Floral Fantasy Bra and Gift Set have found a buyer. If not bought, the bras are dismantled after a year.

Heidi Klum and Adriana Lima have worn the Fantasy Bra in three different years. Gisele Bündchen, Karolína Kurková, Tyra Banks, and Alessandra Ambrosio have each worn two Fantasy Bras.

The $15 million price tag for the 2000 bra worn by Gisele Bündchen earned a place in the Guinness World Records as the most expensive item of lingerie ever created.

Listed below are the prices per set (including accessories for the 2007 and 2013 editions, the 2013 bra alone is worth $8,000,000. The 2012 Floral Fantasy Bra was accompanied by a $500,000 perfume bottle.

In 2014, for the first time, two fantasy bras were created. They were worn by Alessandra Ambrosio and Adriana Lima and were valued at $2,000,000 each.

Gallery

Year: 1996
Name: Million Dollar Miracle Bra
Model: Claudia Schiffer
Value: $1,000,000

Year: 1997
Name: Diamond Dream Bra
Model: Tyra Banks
Value: $3,000,000

Year: 1998
Name: Dream Angel Fantasy Bra
Model: Daniela Peštová
Value: $5,000,000

Year: 1999
Name: Millennium Bra
Model: Heidi Klum
Value: $10,000,000

Year: 2000
Name: Red Hot Fantasy Bra/Panties
Model: Gisele Bündchen
Value: $15,000,000

Year: 2001
Name: Heavenly Star Bra
Model: Heidi Klum
Value: $12,500,000

Year: 2002
Name: Star of Victoria Fantasy Bra
Model: Karolína Kurková
Value: $10,000,000

Year: 2003
Name: Very Sexy Fantasy Bra
Model: Heidi Klum
Value: $11,000,000

Year: 2004
Name: Heavenly "70" Fantasy Bra
Model: Tyra Banks
Value: $10,000,000

Year: 2005
Name: Sexy Splendor Fantasy Bra
Model: Gisele Bündchen
Value: $12,500,000

Year: 2006
Name: Hearts On Fire Diamond Fantasy Bra
Model: Karolína Kurková
Value: $6,500,000

Year: 2007
Name: Holiday Fantasy Bra Set
Model: Selita Ebanks
Value: $4,500,000

Year: 2008
Name: Black Diamond Fantasy Miracle Bra
Model: Adriana Lima
Value: $5,000,000

Year: 2009
Name: Harlequin Fantasy Bra
Model: Marisa Miller
Value: $3,000,000

Year: 2010
Name: Bombshell Fantasy Bra
Model: Adriana Lima
Value: $2,000,000

Year: 2011
Name: Fantasy Treasure Bra
Model: Miranda Kerr
Value: $2,500,000

Year: 2012
Name: Floral Fantasy Bra & Gift Set
Model: Alessandra Ambrosio
Value: $2,500,000

Year: 2013
Name: Royal Fantasy Bra
Model: Candice Swanepoel
Value: $10,000,000

Year: 2014
Name: Dream Angels Fantasy Bras
Models: Adriana Lima & Alessandra Ambrosio
Value: $2,000,000 each

Year: 2015
Name: Fireworks Fantasy Bra
Model: Lily Aldridge
Value: $2,000,000

Year: 2016
Name: Bright Night Fantasy Bra
Model: Jasmine Tookes
Value: $3,000,000

Year: 2017
Name: Champagne Nights Fantasy Bra
Model: Lais Ribeiro
Value: $2,000,000

Year: 2018
Name: Dream Angels Fantasy Bra
Model: Elsa Hosk
Value: $1,000,000